Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy (Record no. 10249)

MARC details
000 -LEADER
fixed length control field 00437nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160812b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126513161
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 4
Classification number 658
Item number 6698
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 1399
Personal name Michael Moesgaard Andersen
245 ## - TITLE STATEMENT
Title Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy
Medium ENGLISH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc INDIA
Name of publisher, distributor, etc Wiley India Pvt Ltd
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent THICK,PAPER BACK
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Non-fiction eps-library eps-library General Stacks 08/12/2016 204.00 4 658 6698 6698 12/07/2024 11/25/2024 1 204.00 08/12/2016 Books Businesses such as Ryan Air, CBB and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Yet their approaches and the common elements that bind them together, are not adequately explained in existing literature on business strategy. Using in-depth case studies of these three organizations and drawing on further examples of discount strategy used by such companies as IKEA and Dell, Discount Business Strategy explores the underlying philosophies beneath the success of these new market leaders, bringing together aspects of different and apparently conflicting strategies in a single market-conquering package. For readers, it provides insights into the hottest practice in strategy today and an opportunity to place yourself and your organization at the cutting-edge of new ideas in strategic thinking.